PPC Management Sheffield. PPC Works

Andrews Removals are one of the leading removal companies within the Yorkshire region. They are experts in moving people from A to B, providing a high quality service for all their customers. Their fully trained staff have both the experience and skill to make your move as simple and stress free as possible.

The Brief

Andrews Removals brief to The PPC Works was to set up a new search network campaign focusing on all areas of South Yorkshire removals. Using paid search to deliver engaged users and appropriate traffic to the site, whilst increasing online conversions and their overall revenue. Expanding a new customer base and generating as many leads as possible within the proposed monthly budget.

Approach

Our approach consisted of developing a new PPC campaign focusing on all areas of South Yorkshire removals. We created individual Ad groups and Ad text that were dedicated to each city within South Yorkshire. This meant that all relevant queries were met with related Ads, which then directed the searcher to both detailed and appropriate landing pages.

Local geographical targeting along with negative keywords were used to eliminate any irrelevant and unrelated clicks, increasing their click-through-rate (CTR) and improving the overall quality of the account.

Working closely with Google, The PPC Works also ensured the campaigns performance was regularly enhanced and stayed at the forefront of all search network sites.

Results

Working with a strict daily budget we have successfully improved their CTR by 171% and lowered their average cost-per-click (CPC) by 27%.

In addition to this, when comparing month over month (MOM) results we have achieved the following.