Pay per click or PPC can help you be in control of your business’ Google advertising. You may notice those adverts at the top of the search engine page but whether you see the ad or not is dependent on factors that have been decided by the business. It can be up and running in a matter of minutes but getting the finer details right is the hard part. Of course you want to see a ROI in your spending, so here’s some of the ways that Google PPC works that can help you do just that.
1. Help With Targeted ads; you are in control of what people find
You can make your ads specifically targeted using select keywords to help your audience reach your website. Using a range of different targeting methods, you can be in control of what is available to your audience and aim to reach potential customers right when they’re searching for your product or service.
This includes tailoring the ads to the time of day, location and language so that you get the most appropriate customers clicking through to your site. And not only can your ads be displayed on the Google results page but they can also appear on a range of suitable websites tailored to the interest area via Google’s Display Network meaning that there’s more opportunity for your ads to appear more often.
2. Choose your audience and location and help your conversions
You can tailor your audience further with Adwords using demographic targeting such as age, gender and parental status. Google PPC also allows you to be in control of the location your target audience are based in because there’s no point getting clicks internationally when you’re a local business. But when you decide to go global, you can easily change your audience options to advertise further afield.
3. List products in the Google Shopping feed
If you’re a retailer, there’s an option to sell your products via Google’s Shopping feed. You definitely need help with Google Shopping! It’s tricky to set-up, but once it’s running like clockwork you’ll have a steady flow of super well qualified visitors.
To increase traffic further, you can promote your online and local inventory using product attributes instead of keywords. For example if you’re selling dog leads, you can alter your attributes to be specific to the customer requirements whether they’re looking for extendable or compact options.
With the ads being more interactive using images and product information, shoppers can make informed purchase decisions before they have even clicked meaning there’s an increased chance for more qualified leads. And if you’re wondering how much the Google shopping feed is actually used, the ad also appears in the Google search next to results so you also get a broader presence online. If you need help with your Google shopping set-up then it’s advisable to speak to a trusted Google Partner like The PPC Works.
4. See all the stats to track ROI
Google provides a simple tool to help you quickly track your paid ad’s effectiveness and therefore your ROI. With the free conversion tracking tool, you can see which ads are converting to clicks, calls or sales and easily make changes to improve your results. You can use the stats to decide how effective your chosen keywords are and if you decide changes need making, you can easily refine low-performing keywords to make them more specific and therefore target your audience more effectively.
5. Set a budget, get the campaigns working, then scale up!
The great thing about Google PPC is that you have control of how much you’re spending. You can make the decisions on how much you want to spend daily, weekly and monthly and only pay when someone clicks – therefore you’re only paying if it’s working.
Using the ‘bidding’ feature you can tell Adwords the most you’re willing to pay to be at the top of the search engine but could even be charged less if your competition decide they’d pay less. And as you’re so in control, you can use your statistics to decide which campaigns are the most successful and apply more of your budget to the campaigns that are working best. Once you’ve got your campaigns working, the sky’s the limit, time to scale up and extend your campaigns further.
We are Google Partners and and can get you a better return by helping with your Adwords account.
We exist to offer expert PPC services to companies like yours, improving your ROI. As a leading Google Partner agency The PPC Works ™ manage over half a million pounds of ad spend every month.
Contact us here for help with Google Adwords and a free proposal.